KRAWK


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“Wally” is the long-awaited third studio album by Krawk, the Brazilian Trap star who started in the rhyming battles of São Paulo and today accumulates over 300 million plays across the DSPs. The release cycle happened between February and May, with 5 singles, a full studio album with 17 tracks plus 17 visualizers uploaded on the artist’s YouTube channel. The goal was to not only grow the artist’s fan base, but to establish him as a consolidated talent in the national trap scene.

Genre: Brazilian Hip Hop, Brazilian Urban, Brazilian Trap, Brazilian Funk

What We Did

Distribution  |  Marketing  |  Client Management  |  YouTube Services  |  TikTok Challenge

Distribution

  • Symphonic distributed his music to our network of 200+ DSPs for maximum exposure worldwide

Client Management

  • Dedicated client manager with weekly status and feedback calls regarding marketing strategy and general operations
  • Provided priority client service, for accelerated deliveries to DSPs

YouTube Services

  •  Activation of YouTube ContentID, enabling monetization of user-generated content and protection of assets

Marketing

  • Editorial playlist pitching
  • Special project on Deezer – Track by Track album commentary playlist
  • Release cycle included 17 tracks, divided in 5 singles + full album, from February through April
  • Worked tracks include:
    • Eurotrip Pt 2 (1.2M streams on Spotify + 2.1M views on YouTube)
    • A 1 Passo (1M Streams on Spotify + 1.1M views on YouTube)
    • Rainha (300K streams on Spotify + 1M views on YouTube) 
    • Famoso (300K streams on Spotify + 855K views on YouTube)
    • Fake Homies (300K streams on Spotify + 242K views on YouTube)
  • Pick up across Spotify, Amazon, YouTube, Apple Music, Deezer, TIDAL, and Soundcloud
  • Tik Tok Challenge for “Rambo”, coordinated together with Aloha Media and our relationship with the DSP,  got over 713 videos created and 3.5 Million views.

Playlist Pickup


Dose Trap

This Is Krawk

Novidades da Semana

Trap Ouro

Trap Classe

Rolê Trap

Mix da Semana

Poder Hip Hop

Brazilian Slang

Brisa Trap

Lançamentos da Semana

Trapzera

Caliente

Radar Rap

Radar Trap

Feature – Faixa a Faixa

Fresh Trap

Novidades

Parada Rap

Fresh Rap

Trapical

New BR Rap

RELEASED

Pega a Visão

Pan-NewLatinNow

Novidades do Dia

Rimas Brasileiras

SoundCloud_logo

Fresco

Fuego

Listener Stats


15K new Monthly Listeners on release day

Growth of 84K Monthly Listeners in 2 weeks

1500 new followers in a month following release

Artist got most streams ever on monday after album release

Peak of new Deezer fans on day of release

Peak of 1.1M views on channel the day after the release

20K new subscribers in 7 days after release

8.2 Million views on channel in a month following release

CPP Rank got stable after end of the release cycle, creating a more sustainable and established audience from where the artist can grow next cycle

TikTok Challenge