Alcover

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About

Alcover is an artist, producer, songwriter and composer with multiple Latin Grammy’s under his belt. Best known for producing hits such as “Danza Kuduro,” “Taboo” and “Dutty Love” from his work with reggaeton legend Don Omar; Alcover decided to focus on his solo career.

In 2020, Alcover released his Latin Grammy-nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

Genre: Latino Urbano

Summary

In 2020, Alcover released his Latin-Grammy nominated album, El Gran Alcover, featuring artists including Bryant Myers, Don Omar, and Adriel Favela.

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What We Did

Distribution   |  Digital Diagnostic & Marketing Plan   |   DSP Pitching   |   Advertising  |  Content Creation

Digital Diagnostic & Marketing Plan

  • Created a marketing diagnostic and release plan including:
    • Preparation of digital platforms to support the release
    • Timeline for release rollout
    • Social media content strategy
  • Creation of a custom lyric video that resulted in 1 million views

Advertising

  • Spotify ads with over 1.5 million impressions
    • 10,000 link clicks
    • Served to audiences in US, Mexico, Spain, Chile, and Dominican Republic

Distribution

  • Distributed his music to our network of 200+ DSPs for maximum exposure worldwide
  • Distributed his music videos to our network of 10 video partners, including Apple, Tidal and Facebook Premium

DSP Pitching

  • 50 editorial placements
  • Streaming performance increased by 308%
  • Five playlist covers and DSP genre page features

Top Playlist Pickups

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Novedades Banda, Corridos y más…

Future Hits: Latin

La Nueva Grasa

Novedades Viernes España

Novedades Viernes Colombia

Novedades Viernes Perú

NovedadesViernesLatinoamerica

Novedades Viernes Latinoamérica

Novedades Viernes MX

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New Urbano
“El amor es una moda”

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New Urbano
“Ya lo verás (reggaeton version)”

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Farrita

Urbano Latino Page, New Releases Slider, 10/26

Nuevo Nuevo
“Ya lo veras”

La Nueva Grasa

Nuevo Nuevo
“El amor es una moda”

-NeighrightsNew_Spanish

LA SEMANAL

Novedades Latinas

LaSemanal2

La Semanal

FRESCO

Flow Urbano

Latin District

tiktok-engagement-analytics

Flow Urbano

Future Hits

Latino Hotlist

RELEASED (Spain)

Urbano Pop

Released (Mexico)

RELEASED (Mexico)

Flow Urbano

Flow Urbano

Novedades de la semana (MX & CA)

Novedades de la Semana (CONO SUR)

Caliente

Novedades de la Semana (Andean Region)

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Novedades España

Reggaeton Fresco

ALL CASE STUDIES